In 2009, after a 20-year career in business I decided to create and sell my own jewelry collection.
With great passion, a masters degree in business and a little naïveté, I followed a dream. I was born into a family of lawyers (that were all creative but went to law school). No one ever told me you could make a business out of being creative. In my family, if you didn’t have an undeniable talent (think Picasso), you went to law school. So off I went to undergrad with a plan to attend law school after. Upon completion of my four year degree, I decided to get my masters in business before attending law school. At the same time I started working for a telecommunications company and quickly learned I was a natural salesperson ... go figure. I was only 22-years-old and thought I would stay a few years before law school. It went so well, I ended up making it a 20-year career. In that time, I got married, had 3 great kids, traveled the country and learned so much about business and the world.
When I left in 2008, I had been thinking about doing something in fine jewelry for years. I loved the smaller independent designers with handmade collections, and I dreamed of making my own.
I took a year off, and during that time, took metalsmith classes. One of the teachers was also a master gemologist and metalsmith, and he agreed to take me on as an understudy. During that time, he taught me all about wax carving, soldering, casting, setting stones and the business of jewelry.
I slowly started putting together my first collection with the theme of flowers. When that first small collection was complete, I presented the collection to a local store owned by two amazing women! They encouraged me to apply to a show in NYC, where stores from around the country come to pick up new collections and buy from current collections. I applied, was accepted and never looked back. That was almost eleven years ago!
Until 2017, I considered myself a wholesaler. A designer who would sell to the stores and then they would sell to you. When I started my business no one dreamed you would ever be able to sell fine jewelry online, so independent designers either had to open their own stores or sell to existing stores.
Well, times have certainly changed! Social media has allowed for direct interaction between customers and businesses, and jewelry websites are now more common. All of this has made it easier for the customer to explore their options, make better, more informed decisions about purchases and see full collections without having to go into a brick and mortar store.
In 2017, I decided to stop pursuing new stores and go full force online. I loved doing trunk shows at the stores, and it made me realize how much I was missing my clients (pssst that’s you)! I love interacting with people, helping them find pieces they love, creating custom pieces, hearing their stories and being part of their joy.
Now, clients email, call, reach out through social media or find us in person. It’s been so lovely interacting directly with people from all over the world! It’s amazing to me how many of you have found Lauren Sigman Collection!
Now, in 2019 we’re adding another way to see and feel Lauren Sigman Collection by opening up our first small store inside The Grove Winter Park! To me, this is the scariest and most exciting step of our business! I can’t wait to share this new adventure with you either in person or through social media! Our website will still be a main priority and if your local you can now see our collection in person at:
341 North Pennsylvania Ave
Winter Park, Fl
As we continue to grow I will be adding more curated options, new designers and always new pieces for my personal LSJ collection. My team has grown as well! I now have the most amazing wax caver, two incredible bench jewelers and Metalsmith's, and a back-of-house team that helps keep this company running smooth. We’re also so excited to be located within The Grove Winter Park and to be sharing all their talented and fun Grove girs! It’s going to be so much fun and I hope you stay along for the ride!
I currently live in Winter Park, Florida with my husband of 25 years and our youngest son who is a senior in high school. My oldest son and middle daughter are both in college.